The 3 ps of marketing and why you need them

The 3 Ps of marketing, also known as the marketing mix, are a set of tools that businesses use to effectively promote and sell their products or services. These three Ps are product, price, and promotion. In this post, we will dive into each of these elements and discuss why they are essential to the success of any marketing campaign.

The 3 ps of marketing and why you need them

Product 3 ps of marketing

The product is the first P of marketing, and it refers to the goods or services that a business is offering to its customers. A product can be physical, such as a car or a piece of clothing, or it can be intangible, like a service or an experience.

When it comes to creating a successful marketing campaign, it is crucial that businesses have a clear understanding of their target audience and what they are looking for in a product. This includes understanding the features, benefits, and unique selling points of the product and how it meets the needs and wants of the customer.

For example, if a business is selling a new type of sports shoe, they need to consider factors such as the design, comfort, durability, and performance of the shoe. They should also consider the price of the shoe and how it compares to similar products on the market.


The price is the second P of marketing, and it refers to the amount of money that a customer must pay to purchase a product or service. Setting the right price is crucial to the success of a business, as it can impact the demand for the product and the overall profitability of the company.

There are several factors that businesses need to consider when setting the price of a product, including the cost of production, the target market, the competition, and the perceived value of the product.

For example, a business selling a high-end sports shoe may need to set a higher price to cover the cost of the materials and labor used to produce the shoe. On the other hand, a business selling a basic, no-frills product may be able to set a lower price to appeal to price-sensitive customers.

The 3 ps of marketing and why you need them

Promotion 3 ps of marketing

Promotion is the third P of marketing, and it refers to the various ways that a business communicates with its customers and promotes its products or services. This can include advertising, public relations, sales, and personal selling.

Effective promotion is essential to the success of any marketing campaign, as it helps to create awareness and interest in the product, persuade customers to make a purchase, and differentiate the product from competitors.

For example, a business may use a variety of promotion methods to reach its target audiences, such as TV commercials, social media ads, email marketing, and in-store displays. They may also use public relations tactics, such as press releases and media events, to generate buzz and build credibility for their product.


The 3 Ps of marketing – product, price, and promotion – are essential tools that businesses use to effectively market and sell their products or services. By understanding and carefully considering each of these elements, businesses can create targeted and successful marketing campaigns that reach their target audience and drive sales.

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