# Blog Arctic Caprica

How to write a blog/ article

How to write a blog

How to write a blog/ article

In the first place let’s talk about how to write a blog/article and the importance of its structure. The content of the blog, the layout and the structure of the blog is equally important. Additionally, you need to write it to match what the search engines are looking for. Usually, a blog needs to have the following characteristics:

SEO & Blog basics

  • Meta description length
  • Content-Length
  • Internal links
  • External links
  • SEO Title length
  • Images/Videos in content
  • Paragraphs Length
  • Sentences Length
  • Passive Voice
  • Transition words
  • Consecutive sentences
  • Subheading distribution
  • Passive Tone

The blog size

When it comes to the points of content length, paragraph length and passive tone you need to have at least some basics in grammar. The decent size for a blog is around 300 – 1000 words. Should contain a few headers (called H1, H2 etc.) You should also have short and readable sentences. Furthermore, you should not give away all your information at once.

Images/videos in Content

Whenever you are going to publish a blog, it is good to have images or videos within the actual content of the blog. This helps the search engines grab your blog and put it in front of the end-user. The media should be related to your blog post, don’t forget to add a featured image.

For instance, let’s say that this blog was about a book you are selling. It would be good to have a main picture of the actual book in the context of the blog itself.

How to write a blog/article book cover example
How to write a blog/article book cover example

External and internal links

Internal and external links will boost your end-user experience and get more views to come to your website. When you put an internal link in it should go towards something that you already have on your website. Such as a service/ product you offer or perhaps another blog you have written. An external link will go to a different site such as perhaps your social media page, or an article you want to connect your readers to on another website.

Transition words

Transition words are also an important part of your blog and it helps to rank your website on search engines. Using words such as:

  • as a matter of fact
  • in addition
  • and
  • also
  • them
  • but
  • after all

These are just for few examples of what you could be using, in fact, there are so many out there. Usually, if you get stuck you can google these words and fit them into your blog with ease afterwards. Altogether you should combine your layout with the right amount of transition words, which should be around 30%.

What to write your blog about?

Now we have talked about the layout of the blog, let us tackle the actual ” how do I write a blog/ article?” This all comes from exactly what will you be writing about. If you are writing about a service or product you could add details about that service or product. If you are writing a blog about a review you could gather as much research as possible to write it about. The point is to keep the consumer hooked on reading more and making that purchase.

Ultimately practice makes perfect, the more you write the better you will become. The trick is to never stop or just to write for the sake of click bate. To sum it up it has a lot more to do with the layout of the actual blog/article itself than anything else. It is good if you give content worthy information to aid in keeping those subscribers on your site.

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